Sam Altman from YC had a great post on startup advice this week.  You can read the full article here.  One little piece in particular stood out to me.  Sam said:

Podcast Are Mainstream - Now What?

While there’s been a small and super engaged group of podcast fans for years now — thanks to the likes of Leo LaPorte, Adam Carolla and Bill Simmons — podcasts didn’t really hit the mainstream until 2014 (thanks Serial). A quick look at Google Trends for the search term “podcast” shows that interest is the highest it’s been since 2007, and almost double what it was at this time last year:

Tech In Boston #32 with Eric Paley 

Had Eric Paley on the podcast this week.  

How To: Write a Cold Email That Gets Results

When I launched Tech In Boston, I started getting a lot of PR pitches and cold emails out of nowhere and started to notice they had one thing in common - they all sucked.  This is frustrating because it’s not hard to write a good cold email - there's information available everywhere today on the person you are reaching out to.

Simple Tips for Getting Press for Your Startup

PR can be one of the best (and most cost efficient) ways for a startup to gain traction—you just need to do it yourself. Sound difficult? It’s not. Especially because you know your business better than any PR person (agency or in-house) ever will. Here are five simple things you can do to help get media coverage and build some buzz without shelling out a dime.

What Makes a Good Marketer

Hiring marketing people is tough because there’s a wide range of personality types and skill sets that might make someone good. I know former engineers and investment bankers who are now great marketers. I’ve seen MBA grads struggle, and people with 0 experience crush it. But while there is no perfect mold for what makes a great marketer (and as Noah Kagan likes to point out, “most marketers suck”) there are a few things that they all have in common.  Here are the things to look for when making your first marketing hire.