--- title: Tech In Boston Blog | Boston Startups | Marketing description: Marketing | Sharing stories from the people building companies here in Boston. --- # Tech In Boston Blog ## [Create a Great Podcast on a Startup Budget](http://470553.hs-sites.com/blog/podcasting-101) [fa icon="calendar'] Apr 24, 2015 4:02:00 PM / by [Dave Gerhardt](http://470553.hs-sites.com/blog/author/dave-gerhardt) posted in [Marketing](http://470553.hs-sites.com/blog/topic/marketing), [Startups](http://470553.hs-sites.com/blog/topic/startups), [Podcast](http://470553.hs-sites.com/blog/topic/podcast) [[fa icon="comment"] 0 Comments](http://470553.hs-sites.com/blog/podcasting-101#comments-listing) Over the last two months, four local startups have reached out to me asking for advice on how to set up their first podcast.  A lot has been written about the podcast resurgence, but I don't think anything tells the story better than that little nugget. [Read More [fa icon="long-arrow-right"]](http://470553.hs-sites.com/blog/podcasting-101) [![](https://470553.hs-sites.com/hs-fs/hub/470553/file-2562723441.png) ](http://470553.hs-sites.com/blog/one-tip-to-get-more-traffic) ## [One Tip To Get More Traffic](http://470553.hs-sites.com/blog/one-tip-to-get-more-traffic) [fa icon="calendar'] Mar 4, 2015 4:47:20 PM / by [Dave Gerhardt](http://470553.hs-sites.com/blog/author/dave-gerhardt) posted in [Marketing](http://470553.hs-sites.com/blog/topic/marketing) [[fa icon="comment"] 0 Comments](http://470553.hs-sites.com/blog/one-tip-to-get-more-traffic#comments-listing) You definitely share your content on Facebook, Twitter and LinkedIn. [Read More [fa icon="long-arrow-right"]](http://470553.hs-sites.com/blog/one-tip-to-get-more-traffic) ## [Hiring a Marketer? Here's What To Look For](http://470553.hs-sites.com/blog/hiring-marketers) [fa icon="calendar'] Jan 8, 2015 8:40:00 PM / by [Dave Gerhardt](http://470553.hs-sites.com/blog/author/dave-gerhardt) posted in [Hiring](http://470553.hs-sites.com/blog/topic/hiring), [Marketing](http://470553.hs-sites.com/blog/topic/marketing) [[fa icon="comment"] 1 Comment](http://470553.hs-sites.com/blog/hiring-marketers#comments-listing) # What Makes a Good Marketer Hiring marketing people is tough because there’s a wide range of personality types and skill sets that might make someone good. I know former engineers and investment bankers who are now great marketers. I’ve seen MBA grads struggle, and people with 0 experience crush it. But while there is no perfect mold for what makes a great marketer (and as Noah Kagan likes to point out, “[most marketers suck](http://okdork.com/2011/01/18/how-to-hire-a-great-marketing-person/)”) there are a few things that they all have in common.  Here are the things to look for when making your first marketing hire. [Read More [fa icon="long-arrow-right"]](http://470553.hs-sites.com/blog/hiring-marketers) [All posts](http://470553.hs-sites.com/blog/all) ### Never miss a new blog post ### Posts by Topic - [Startups (7)](http://470553.hs-sites.com/blog/topic/startups) - [Hiring (3)](http://470553.hs-sites.com/blog/topic/hiring) - [Marketing (3)](http://470553.hs-sites.com/blog/topic/marketing) - [Ideas (2)](http://470553.hs-sites.com/blog/topic/ideas) - [Account Management (1)](http://470553.hs-sites.com/blog/topic/account-management) - [HubSpot (1)](http://470553.hs-sites.com/blog/topic/hubspot) - [Podcast (1)](http://470553.hs-sites.com/blog/topic/podcast) [see all](http://470553.hs-sites.com/blog/topic/marketing#) ### Recent Posts #### More Links #### Contact Dave [fa icon="envelope"]  david.a.gerhardt at gmail Copyright 2014 | Designed with [fa icon="heart"] by [HubSpot](http://www.hubspot.com) [[fa icon="chevron-up"]](http://470553.hs-sites.com/blog/topic/marketing#)